Welcome to the ConnEcht Blog where we talk about everything small business related. Today we are talking about the social media software Buffer, and why I think anybody looking for a social media posting tool should absolutely consider trying it out. There is no one solution for everybody but we pride the business on being a resource to those trying to figure it all out. This blog is in now way a sponsorship, paid ad, nor do we have any current affiliation with Buffer but we would be doing you an injustice not to share what is out there!

To start off:
Buffer has a FREE version of the membership. it's for people just started and wanted to test out how this could impact your workflow. It includes up to 3 channels, social tools, landing page builder and even includes access to their AI assistant to make write your captions, descriptions, or other content a breeze!

Financially speaking...
If you want more than the basic version they give you a 14 day trial to try out any of the other memberships too! I would say that financially speaking Buffer is here for everybody. Whether you're trying to start your small business or mega agency, they have packages and pricing for you.

They can put you everywhere!
Facebook, Google My Business, Instagram, LinkedIn, Twitter, and more. They can put your content anywhere you need. As far as variety and spread, Buffer definitely understands that organic reach is important. You want to really be able to adjust and post your content where ever you would like.

DIRECT TIKTOK POSTING!
I had been waiting for this feature for a while to integrate into my business because we are heavily Tiktok focused for clients and allowing the scheduling and ease of Tiktok has been awesome!

My issues with it:
No YouTube Integration - with the arrival of YouTube shorts, we need content creators and small businesses to be able to easily access and upload content to their YouTube Channels without having to open another window.
I believe they are working on this as we write.


This is a link directly to their pricing sheet: https://buffer.com/pricing

Let me know if you have any questions!

As a small business owner, you understand the importance of high-quality content creation to attract and retain customers. One crucial aspect of content creation is having the right camera to capture high-quality images and videos. The Sony a7III is an excellent camera for small business owners who want to create high-quality content. Here are some reasons why the Sony a7III is perfect for small business content creation:

1. Full-Frame Sensor: The Sony a7III's full-frame sensor produces high-resolution images with exceptional detail and color accuracy. With 24.2 megapixels of resolution, your business's products and services can be captured in the best possible way, helping you to stand out from the competition.
   
2. Advanced Autofocus: The Sony a7III's advanced autofocus system can track moving subjects with ease and accuracy. This feature is especially useful when showcasing your products or services in action, such as a product demonstration or service delivery.
   
3. Low-Light Performance: The Sony a7III has excellent low-light performance, which means you can capture images and videos even in low-light conditions. This feature is especially useful for small business owners who operate in dimly lit environments, such as restaurants or cafes.
4. 4K Video: The Sony a7III can shoot 4K video at up to 30 frames per second, making it ideal for small business owners who want to create high-quality video content for their website or social media channels. The camera's built-in image stabilization feature ensures that the footage is smooth and stable, creating a professional-looking video.
5. Lightweight and Compact: The Sony a7III is lightweight and compact, making it easy to carry around for extended periods, whether for outdoor or indoor shoots. Its portability makes it ideal for small business owners who may need to take photos or videos at different locations.
6. Lens Options: The Sony a7III is compatible with a range of Sony E-mount lenses, giving you the flexibility to choose the right lens for your specific needs. Whether you need a wide-angle lens for capturing landscapes or a zoom lens for capturing detailed product shots, the Sony a7III has got you covered.
   
   

In conclusion, the Sony a7III is the perfect camera for small business owners who want to create high-quality content. Its advanced features, excellent performance, and versatility make it an ideal choice for capturing stunning images and videos that showcase your business's products and services in the best possible way. Investing in a Sony a7III is an investment in your business's success.

If you are wanting to buy one check out this bundle on Amazon!

Canva is a graphic design platform that makes it easy for anyone to create professional-looking designs. With a user-friendly interface and a wide range of templates and tools, Canva makes it simple to create designs for any purpose, whether it's a social media post, a business presentation, or a marketing campaign.
One of the biggest advantages of using Canva is that it's accessible to anyone, regardless of their design experience or skills. The platform offers a range of pre-designed templates, so even those with no design experience can create a professional-looking design in just a few minutes. This means that businesses and individuals can create high-quality designs without needing to hire a professional designer.
Another reason to use Canva is its wide range of features and tools. The platform offers a range of design elements, such as images, icons, and fonts, that users can easily incorporate into their designs. It also offers a range of editing tools, including cropping, resizing, and color adjustment, so users can customize their designs to their exact specifications.
In addition to its ease of use and wide range of features, Canva is also affordable. The platform offers a free version that provides access to many of its features, and its paid plans are reasonably priced and offer additional features and benefits.
Overall, Canva is a valuable tool for anyone looking to create professional-looking designs quickly and easily. Its user-friendly interface, wide range of templates and tools, and affordable pricing make it a great option for businesses, individuals, and anyone else in need of high-quality designs.

Here are a few things to keep in mind when you decide to optimize your website for SEO:

1. You are going to want to include your service location in the title and meta description of your page. Some say that meta descriptions don't play a big factor but from our perspective, anything that can help a website crawler better understand your website or the business you have the better it will be for your  business.
   
2. It will be best to focus on a set group of keywords you want your business to rank highly on the web. With the integration of SEO in social media, your focus on these keywords is even more important. For example, we want to focus on "small business marketing" and "small business education" in Houston. We will use those keywords through out our content on our website and the content in our social media. Think about how competitive and how much traffic those keywords might already be getting to plan your strategy.
   
3. A blog is one of the best ways to keep fresh, updated SEO content on your website. Find what you can write about, what people would find valuable and what aligns with your business and you'll be on the right track. Blogs also are perfect molds to produce content through other avenues without having to completely start from scratch.
   
4. Testimonials and customer reviews will also play a factor in your SEO as every time you are positively reviewed, Google and other search engines will take those positive reviews as reasons to increase your "authority" in your industry. This will play a big part in your online rankings.
   
5. Website speed is something that is often overlooked because it doesn't have a direct tie to your keywords but search engines will punish you for having a slow or complicated website. The easier it is to load on any kind of device in any kind of setting the more likely the engines will favor you. Things like high resolution photos and videos that are not optimized for web can play a big role in website speed and it is one of the things you can control on the front facing level of your website.
   
6. Use all available SEO inputs your website gives you. This includes header and footer tags, headline tags, alt tags on photos, and even your hyperlink.
   
7. Structuring your website in a way that would allow you group pages together so that a web crawler could easily break down the navigation the better your rankings can be as well.
   
8. Backlinks are one of the best ways to improve SEO but it might be the most of of your control. You want to do your best to establish connections with other relevant authorities in your industry so that they can add links that lead back to your website. The more backlinks you have, the higher your rankings will be.
   

If you have any questions about these things please don't hesitate to send a message!

1. Choose a topic: First, decide on a topic that you want to write about. This could be something related to your business or industry, a personal interest, or a current event.
2. Research your topic: Once you have chosen a topic, do some research to gather information and ideas. You can use online sources, books, and other sources to learn more about your topic.
3. Create an outline: Before you start writing, create an outline that organizes your ideas and helps you structure your blog post. The outline should include an introduction, body, and conclusion.
4. Write your introduction: The introduction should grab the reader's attention and provide an overview of what the blog post will be about. It should be short and engaging.
5. Write the body: The body of the blog post should provide more detailed information about your topic. Use subheadings and bullet points to make the post easy to read.
6. Write the conclusion: The conclusion should summarize the main points of the blog post and provide a call to action, such as inviting readers to leave a comment or visit your website.
7. Edit and proofread: Before publishing your blog post, make sure to edit and proofread it to ensure that it is free of errors and reads well.
8. Publish your blog post: Once you are happy with your blog post, publish it on your website or blog platform. You can also share it on social media and other platforms to promote it and reach a wider audience.
   

Let us know if you have any questions!