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Why Buffer is Perfect for Small Businesses!

5/15/2023

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Welcome to the ConnEcht Blog where we talk about everything small business related. Today we are talking about the social media software Buffer, and why I think anybody looking for a social media posting tool should absolutely consider trying it out. There is no one solution for everybody but we pride the business on being a resource to those trying to figure it all out. This blog is in now way a sponsorship, paid ad, nor do we have any current affiliation with Buffer but we would be doing you an injustice not to share what is out there!

To start off:
Buffer has a FREE version of the membership. it's for people just started and wanted to test out how this could impact your workflow. It includes up to 3 channels, social tools, landing page builder and even includes access to their AI assistant to make write your captions, descriptions, or other content a breeze!

Financially speaking...
If you want more than the basic version they give you a 14 day trial to try out any of the other memberships too! I would say that financially speaking Buffer is here for everybody. Whether you're trying to start your small business or mega agency, they have packages and pricing for you.

They can put you everywhere!
Facebook, Google My Business, Instagram, LinkedIn, Twitter, and more. They can put your content anywhere you need. As far as variety and spread, Buffer definitely understands that organic reach is important. You want to really be able to adjust and post your content where ever you would like.

DIRECT TIKTOK POSTING!
I had been waiting for this feature for a while to integrate into my business because we are heavily Tiktok focused for clients and allowing the scheduling and ease of Tiktok has been awesome!

My issues with it:
No YouTube Integration - with the arrival of YouTube shorts, we need content creators and small businesses to be able to easily access and upload content to their YouTube Channels without having to open another window.
I believe they are working on this as we write.


This is a link directly to their pricing sheet: https://buffer.com/pricing

Let me know if you have any questions!

Favian Cortez

Founder, Content Creator, Consultant at ConnEcht Business

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Why the Sony A7iii was my go to for Small Business media!

4/11/2023

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As a small business owner, you understand the importance of high-quality content creation to attract and retain customers. One crucial aspect of content creation is having the right camera to capture high-quality images and videos. The Sony a7III is an excellent camera for small business owners who want to create high-quality content. Here are some reasons why the Sony a7III is perfect for small business content creation:
  1. Full-Frame Sensor: The Sony a7III's full-frame sensor produces high-resolution images with exceptional detail and color accuracy. With 24.2 megapixels of resolution, your business's products and services can be captured in the best possible way, helping you to stand out from the competition.
  2. Advanced Autofocus: The Sony a7III's advanced autofocus system can track moving subjects with ease and accuracy. This feature is especially useful when showcasing your products or services in action, such as a product demonstration or service delivery.
  3. Low-Light Performance: The Sony a7III has excellent low-light performance, which means you can capture images and videos even in low-light conditions. This feature is especially useful for small business owners who operate in dimly lit environments, such as restaurants or cafes.
  4. 4K Video: The Sony a7III can shoot 4K video at up to 30 frames per second, making it ideal for small business owners who want to create high-quality video content for their website or social media channels. The camera's built-in image stabilization feature ensures that the footage is smooth and stable, creating a professional-looking video.
  5. Lightweight and Compact: The Sony a7III is lightweight and compact, making it easy to carry around for extended periods, whether for outdoor or indoor shoots. Its portability makes it ideal for small business owners who may need to take photos or videos at different locations.
  6. Lens Options: The Sony a7III is compatible with a range of Sony E-mount lenses, giving you the flexibility to choose the right lens for your specific needs. Whether you need a wide-angle lens for capturing landscapes or a zoom lens for capturing detailed product shots, the Sony a7III has got you covered.

In conclusion, the Sony a7III is the perfect camera for small business owners who want to create high-quality content. Its advanced features, excellent performance, and versatility make it an ideal choice for capturing stunning images and videos that showcase your business's products and services in the best possible way. Investing in a Sony a7III is an investment in your business's success.

If you are wanting to buy one check out this bundle on Amazon!

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Why We Suggest Canva

12/13/2022

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Canva is a graphic design platform that makes it easy for anyone to create professional-looking designs. With a user-friendly interface and a wide range of templates and tools, Canva makes it simple to create designs for any purpose, whether it's a social media post, a business presentation, or a marketing campaign.
One of the biggest advantages of using Canva is that it's accessible to anyone, regardless of their design experience or skills. The platform offers a range of pre-designed templates, so even those with no design experience can create a professional-looking design in just a few minutes. This means that businesses and individuals can create high-quality designs without needing to hire a professional designer.
Another reason to use Canva is its wide range of features and tools. The platform offers a range of design elements, such as images, icons, and fonts, that users can easily incorporate into their designs. It also offers a range of editing tools, including cropping, resizing, and color adjustment, so users can customize their designs to their exact specifications.
In addition to its ease of use and wide range of features, Canva is also affordable. The platform offers a free version that provides access to many of its features, and its paid plans are reasonably priced and offer additional features and benefits.
Overall, Canva is a valuable tool for anyone looking to create professional-looking designs quickly and easily. Its user-friendly interface, wide range of templates and tools, and affordable pricing make it a great option for businesses, individuals, and anyone else in need of high-quality designs.

Check Them Out!
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How to Optimize Your Home Page with SEO

12/10/2022

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Here are a few things to keep in mind when you decide to optimize your website for SEO:
  1. You are going to want to include your service location in the title and meta description of your page. Some say that meta descriptions don't play a big factor but from our perspective, anything that can help a website crawler better understand your website or the business you have the better it will be for your  business.
  2. It will be best to focus on a set group of keywords you want your business to rank highly on the web. With the integration of SEO in social media, your focus on these keywords is even more important. For example, we want to focus on "small business marketing" and "small business education" in Houston. We will use those keywords through out our content on our website and the content in our social media. Think about how competitive and how much traffic those keywords might already be getting to plan your strategy.
  3. A blog is one of the best ways to keep fresh, updated SEO content on your website. Find what you can write about, what people would find valuable and what aligns with your business and you'll be on the right track. Blogs also are perfect molds to produce content through other avenues without having to completely start from scratch.
  4. Testimonials and customer reviews will also play a factor in your SEO as every time you are positively reviewed, Google and other search engines will take those positive reviews as reasons to increase your "authority" in your industry. This will play a big part in your online rankings.
  5. Website speed is something that is often overlooked because it doesn't have a direct tie to your keywords but search engines will punish you for having a slow or complicated website. The easier it is to load on any kind of device in any kind of setting the more likely the engines will favor you. Things like high resolution photos and videos that are not optimized for web can play a big role in website speed and it is one of the things you can control on the front facing level of your website.
  6. Use all available SEO inputs your website gives you. This includes header and footer tags, headline tags, alt tags on photos, and even your hyperlink.
  7. Structuring your website in a way that would allow you group pages together so that a web crawler could easily break down the navigation the better your rankings can be as well.
  8. Backlinks are one of the best ways to improve SEO but it might be the most of of your control. You want to do your best to establish connections with other relevant authorities in your industry so that they can add links that lead back to your website. The more backlinks you have, the higher your rankings will be.

If you have any questions about these things please don't hesitate to send a message!
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How to Learn to Use Your Native iPhone App

12/1/2022

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  1. Begin by familiarizing yourself with the basic layout and navigation of the iPhone's home screen, including the app icons and the Control Center.
  2. Next, explore the built-in apps that come pre-installed on the iPhone, such as the Phone, Messages, Mail, and Calendar apps. Try using each app to perform its core functions, such as making a call, sending a message, or creating an event.
  3. Once you are comfortable with the basic apps, move on to more advanced features and settings. This might include learning how to customize the home screen and app layout, manage notifications and privacy settings, and use Siri and other voice commands.
  4. To continue your learning, explore the App Store and download a variety of different apps to try out. This will give you a sense of the wide range of possibilities and capabilities that the iPhone offers.
  5. As you continue to use your iPhone and learn more about its features and capabilities, make sure to seek out resources and tutorials that can help you learn more. This might include online tutorials, forums, and user groups, as well as the iPhone's built-in help and support features.
By following this plan, you can gradually learn everything there is to know about the native iPhone app and become an expert user.

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ISO, Aperture, and Shutter Speed

11/1/2022

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 In photography, the iso, aperture, and shutter speed are the three main settings that determine the exposure of a photograph.

Iso refers to the sensitivity of the camera's image sensor to light. A lower iso value means that the sensor is less sensitive to light, while a higher iso value means that it is more sensitive to light. A higher iso value can be useful in low light situations, but can also result in image noise (graininess) in the photo.
Aperture is a measure of the size of the opening in the lens through which light enters the camera. A wider aperture (a smaller f-number) lets in more light and creates a shallower depth of field (less of the photo is in focus), while a narrower aperture (a larger f-number) lets in less light and creates a deeper depth of field (more of the photo is in focus).

Shutter speed refers to the amount of time that the camera's shutter is open, allowing light to reach the image sensor. A faster shutter speed means that the shutter is open for a shorter amount of time, which can freeze fast-moving subjects and reduce motion blur. A slower shutter speed means that the shutter is open for a longer amount of time, which can create motion blur and is useful in low light situations.
Together, these three settings determine the exposure of a photograph and allow the photographer to control the amount of light and the visual effects in the final image.

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10 Most Important Elements For Your Website

10/1/2022

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  1. A domain name: This is the address of your website, such as www.example.com.
  2. Web hosting: Web hosting refers to the service that provides the technology and resources needed to make your website available on the internet.
  3. A website builder or content management system (CMS): A website builder or CMS is a tool that allows you to create and manage the content of your website without needing to know how to code.
  4. Content: This is the information and media that you want to include on your website, such as text, images, videos, and audio.
  5. Navigation: Navigation refers to the menu or other elements that allow visitors to move around your website and find the information they are looking for.
  6. Design and layout: The design and layout of your website refer to the way that the content is arranged and presented to visitors. This includes the overall look and feel of the website, as well as the font, color scheme, and images used.
  7. Functionality: Functionality refers to the features and capabilities of your website, such as contact forms, search bars, and online payment systems.
  8. Security: A secure website is essential to protect your visitors' personal and financial information, as well as to prevent hacking and other security threats.
  9. Analytics and tracking: Analytics and tracking tools allow you to monitor the performance of your website and understand how visitors are interacting with it.
  10. Maintenance: Regular maintenance is important to ensure that your website is up-to-date, functioning properly, and secure. This may include updating the content, fixing any bugs or technical issues, and backing up the website.

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Different Social Media Platforms

9/1/2022

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  1. Facebook: Facebook is the largest social media platform, with over 2 billion monthly active users. It allows users to connect with friends and family, share updates, photos, and videos, and join groups and pages related to their interests.
  2. YouTube: YouTube is a video-sharing platform where users can upload, share, and view videos. It is the second-largest search engine in the world, after Google, and has over 2 billion monthly active users.
  3. Instagram: Instagram is a photo and video-sharing platform that allows users to share their photos and videos with their followers. It has over 1 billion monthly active users and is particularly popular among younger users.
  4. Twitter: Twitter is a microblogging platform that allows users to share short messages, called tweets, with their followers. It has over 330 million monthly active users and is often used by businesses, journalists, and public figures to share news and updates.
  5. LinkedIn: LinkedIn is a social networking platform for professionals, with over 660 million monthly active users. It allows users to connect with other professionals, find job opportunities, and learn about new developments in their industry.
  6. Pinterest: Pinterest is a visual discovery and bookmarking platform that allows users to save and share images and videos on virtual pinboards. It has over 400 million monthly active users and is popular for finding and sharing creative ideas and inspiration.
  7. TikTok: TikTok is a short-form video-sharing platform that allows users to create and share short videos, usually set to music. It has over 800 million monthly active users and is particularly popular among younger users.
  8. Snapchat: Snapchat is a multimedia messaging app that allows users to send photos and videos that disappear after a short time. It has over 300 million monthly active users and is popular among younger users for its ephemeral nature.
  9. Reddit: Reddit is a social news and discussion platform that allows users to submit and vote on content. It has over 50 million daily active users

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Steps You Should Take To Secure Your Digital Footprint

8/1/2022

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  1. A website: A website is essential for any small business, as it serves as the online hub for your company and provides information about your products and services.
  2. Social media accounts: Social media platforms such as Facebook, Twitter, and Instagram are essential for reaching out to customers and promoting your business.
  3. A blog: A blog can be a great way to provide valuable information to customers, share news and updates about your business, and improve your search engine optimization (SEO).
  4. An email newsletter: An email newsletter is a great way to keep in touch with customers and provide them with updates about your business.
  5. Online reviews and ratings: Encourage customers to leave reviews and ratings on your website and on platforms such as Yelp, Google, and Facebook. Positive reviews can help build trust and credibility for your business.
  6. A Google My Business listing: Having a Google My Business listing can help your business appear in local search results and provide customers with important information such as your location, hours, and contact information.
  7. A mobile-friendly website: With more and more people accessing the internet on their smartphones and tablets, it is essential to have a website that is mobile-friendly and easy to navigate on small screens.
  8. A secure payment system: If you sell products or services online, having a secure payment system in place is essential to protect your customers' personal and financial information.
  9. High-quality content: Providing high-quality content on your website and social media accounts can help attract and engage customers, and can also improve your search engine rankings.
  10. Analytics and tracking: Use tools such as Google Analytics to track the performance of your website

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ConnEcht Blog: How to Write a Blog

7/1/2022

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  1. Choose a topic: First, decide on a topic that you want to write about. This could be something related to your business or industry, a personal interest, or a current event.
  2. Research your topic: Once you have chosen a topic, do some research to gather information and ideas. You can use online sources, books, and other sources to learn more about your topic.
  3. Create an outline: Before you start writing, create an outline that organizes your ideas and helps you structure your blog post. The outline should include an introduction, body, and conclusion.
  4. Write your introduction: The introduction should grab the reader's attention and provide an overview of what the blog post will be about. It should be short and engaging.
  5. Write the body: The body of the blog post should provide more detailed information about your topic. Use subheadings and bullet points to make the post easy to read.
  6. Write the conclusion: The conclusion should summarize the main points of the blog post and provide a call to action, such as inviting readers to leave a comment or visit your website.
  7. Edit and proofread: Before publishing your blog post, make sure to edit and proofread it to ensure that it is free of errors and reads well.
  8. Publish your blog post: Once you are happy with your blog post, publish it on your website or blog platform. You can also share it on social media and other platforms to promote it and reach a wider audience.

Let us know if you have any questions!
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