How to Optimize Your Home Page with SEO

Here are a few things to keep in mind when you decide to optimize your website for SEO:

1. You are going to want to include your service location in the title and meta description of your page. Some say that meta descriptions don't play a big factor but from our perspective, anything that can help a website crawler better understand your website or the business you have the better it will be for your  business.
   
2. It will be best to focus on a set group of keywords you want your business to rank highly on the web. With the integration of SEO in social media, your focus on these keywords is even more important. For example, we want to focus on "small business marketing" and "small business education" in Houston. We will use those keywords through out our content on our website and the content in our social media. Think about how competitive and how much traffic those keywords might already be getting to plan your strategy.
   
3. A blog is one of the best ways to keep fresh, updated SEO content on your website. Find what you can write about, what people would find valuable and what aligns with your business and you'll be on the right track. Blogs also are perfect molds to produce content through other avenues without having to completely start from scratch.
   
4. Testimonials and customer reviews will also play a factor in your SEO as every time you are positively reviewed, Google and other search engines will take those positive reviews as reasons to increase your "authority" in your industry. This will play a big part in your online rankings.
   
5. Website speed is something that is often overlooked because it doesn't have a direct tie to your keywords but search engines will punish you for having a slow or complicated website. The easier it is to load on any kind of device in any kind of setting the more likely the engines will favor you. Things like high resolution photos and videos that are not optimized for web can play a big role in website speed and it is one of the things you can control on the front facing level of your website.
   
6. Use all available SEO inputs your website gives you. This includes header and footer tags, headline tags, alt tags on photos, and even your hyperlink.
   
7. Structuring your website in a way that would allow you group pages together so that a web crawler could easily break down the navigation the better your rankings can be as well.
   
8. Backlinks are one of the best ways to improve SEO but it might be the most of of your control. You want to do your best to establish connections with other relevant authorities in your industry so that they can add links that lead back to your website. The more backlinks you have, the higher your rankings will be.
   

If you have any questions about these things please don't hesitate to send a message!